Visibility in AI answers

Does your company appear in AI answers?

Lexen identifies the AI searches that matter to your business, measures which competitors are recommended instead of you, and analyses the sources that shape those answers.

You leave with a concrete plan to strengthen your visibility.Or we implement it with you.

What changed

To compare providers, build a shortlist, or assess expertise, some prospects now turn to ChatGPT, Google AI, Perplexity, or Gemini. These tools highlight only a limited number of companies.

76.1%
of adults in Switzerland already use AI chatbots; 41.6% of those familiar with them use them to search for information.
Comparis / Innofact, 1,035 people, March 2026 (opens in a new window)

Why are some companies recommended while others are not?

Content
AI platforms need to find precise, useful, and well-structured answers about your company.
Proof
Reviews, research, data, client references, expertise, and concrete evidence strengthen your credibility.
External authority
AI platforms also rely on what third-party sources say about your brand: media outlets, directories, partners, comparison sites, and industry publications.

Our job is to identify which of these three pillars is holding you back, then strengthen it.

Our services

Understand the gaps, then build what is missing.

Standalone engagement

AI visibility audit

A complete diagnosis of where your brand is absent, who takes your place, and what needs to change.

  • The AI searches that matter to your acquisition
  • Your visibility compared with competitors
  • The brands recommended instead of yours
  • The sources that influence the answers
  • The gaps in content, proof, and authority
  • A prioritised action plan for the next 90 days
  • A strategic review with your team
Analyse my AI visibility

Optional

AI authority programme

We implement the plan defined in the audit to progressively strengthen your presence and authority in AI answers.

  • Implementation of priority actions
  • Creation and improvement of strategic content
  • Transformation of your expertise and internal data into reference assets
  • Stronger proof and trust signals
  • A greater presence in relevant external sources
  • Visibility tracking against competitors
  • Monthly adjustments based on results
Implement the plan

What the audit delivers

Four answers to help you decide where to focus your efforts.

Where are you losing ground?
The searches where your brand is absent or underrepresented.
Who is winning instead?
The competitors being recommended and the topics they dominate.
Why?
The content, sources, proof, and authority signals that appear to explain the gaps.
How do you regain ground?
A 90-day roadmap covering the priority actions across content, expertise, data, external presence, and authority.

The process

  1. 01

    Define the scope

    Understand your business, services, markets, competitors, and the searches that genuinely matter.

  2. 02

    Measure

    Test the main search intents across the relevant AI platforms and establish a baseline.

  3. 03

    Interpret

    Compare AI answers with your website, competitors, and cited sources to identify gaps in content, proof, and authority.

  4. 04

    Present

    Present the findings, priorities, and 90-day action plan.

How we strengthen your visibility afterwards

The monthly programme is not about publishing articles at scale. We turn your expertise, data, and proof into assets that AI platforms can understand, cite, and recommend.

  • Internal expertise and data
  • Proof
  • Reference assets
  • Structured content
  • External presence
  • Measurement of results

What GEO can and cannot guarantee

What we do not promise

  • A guaranteed citation
  • A guaranteed No. 1 position
  • A magic ChatGPT hack
  • Direct control over the models

What we do

  • Measure answers over time
  • Identify the factors associated with the brands that win
  • Build the content, proof, and signals that are missing
  • Test, measure, and adjust
  • Show clearly what changes and what does not work

Let’s see where your company appears

Let’s discuss your markets, competitors, and the searches that matter to your business. No sales pressure.

Prefer to open a new page? open the booking page (opens in a new window)