GEO · ChatGPT, Perplexity, Google AI
AI visibility: your expertise becomes the answer, not one link among many.
Consulting firms, fiduciaries, law firms, engineering practices: your prospects are already searching for a provider through ChatGPT or Perplexity. We make sure your expertise gets cited and recommended there — ahead of your competitors.
What is AI visibility (GEO)?
GEO, or Generative Engine Optimization, is the work of strengthening a business’s presence in answers generated by AI engines: ChatGPT, Google AI Overviews and Perplexity. Unlike traditional search optimisation, the goal is no longer just to appear in a list of links, but to be understood, cited and recommended by a model answering a prospect’s question directly.
In practice, this depends on the clarity and completeness of the information available about your business: your services, specialisms, references and the external sources that mention you. These are the elements models draw on to build their answers.
Why this matters now
76.1%
of the Swiss population already use AI chatbots such as ChatGPT, Gemini or Perplexity, up from 49.7% in 2024.
Source: Comparis, Innofact survey, April 2026 (n = 1,035)Among people already familiar with AI chatbots, 41.6% use them to search for information instead of Google or Bing. A growing share of your prospects’ journey now happens inside a conversation with an AI, before they even consider visiting your website or contacting you directly.
The AI visibility audit, step by step
| Step | What we do | Duration |
|---|---|---|
| Scope01 | We identify your areas of expertise, your personas and your main competitors to define what will be measured. | 2 days |
| Measure02 | We query ChatGPT, Perplexity and Google AI on your topics and record your presence against competitors. | 4 days |
| Interpret03 | We analyse the gaps, identify likely causes and prioritise actions by impact. | 2 days |
| Report04 | We deliver a clear assessment and a prioritised 90-day action plan. | 2 days |
After the audit — Based on the results, we propose ongoing support to implement the action plan (monthly GEO support). Its price depends on the actions selected and is shared with you once the audit is complete.
Ready to start your audit?
Analyse my AI visibilityWhat GEO can and cannot guarantee
What we can do
- Strengthen the clarity and completeness of the information available about your business.
- Improve the likelihood of being cited in AI answers on your areas of expertise.
- Measure your presence against competitors and track how it evolves over time.
What we cannot guarantee
- A systematic mention in every generated answer: no agency controls AI models.
- Control over the algorithms or updates behind AI engines, which evolve outside our influence.
- A replacement for genuine commercial presence or real client evidence.
Frequently asked questions
What is the difference between GEO and SEO?
SEO helps your website be found in traditional search results. GEO is about how your business is understood and cited in answers generated by AI engines. Both rely on quality content, but the citation criteria and formats differ.
Is GEO suitable for SMEs?
Yes. SMEs and professional firms often have precise, differentiated expertise, which makes them easier for AI models to identify when the information is well structured and accessible.
How long before we see visible results?
The initial audit takes up to 10 days. The first effects on your presence in AI answers then depend on which actions are implemented and their nature; we set review milestones with you as part of the action plan.
Is GEO compatible with an automation project?
Yes, the two are independent and complementary. You can start with AI visibility, with automation, or run both in parallel depending on your priorities.
Can you guarantee a presence in AI answers?
No, and no serious agency can. We commit to a clear method, concrete actions and transparent tracking of their effect.
Which AI engines do you work on?
We measure and work on your presence in ChatGPT, Google AI and Perplexity, among the most widely used AI engines in Switzerland.
In short
GEO strengthens your business’s presence in ChatGPT, Google AI and Perplexity answers. The audit (Scope → Measure → Interpret → Report) takes 10 days maximum and costs a fixed CHF 990; you receive a prioritised 90-day action plan. Ongoing support to implement it is then quoted separately, based on the actions selected. No agency can guarantee a systematic mention, but clear, well-structured information improves the likelihood of being cited.
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